Douglas Coupland, author of Generation X, Microserfs and many others has launched a fashion line. According to published reports, the goal of the enterprise is to”‘”explore a new way of seeing Canada’ far removed from ‘birch bark and moose and Mounties’.”
I recently asked how authors can make more money. Presumably, this fashion line isn’t going to catapult Coupland into the mogul stratosphere so I doubt it’s about finances. But still, it is an interesting way to further expand his name recognition, and maybe bring in a few extra bucks as well.

Looks like “a bunch of pieces of flair” from Office Space.
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Yeah, I agree with you that it’s not my thing. It reminds me of those old Coca-Cola jerseys from the eighties, mixed with a bit of Genera and Bugle Boy. But good for Coupland for trying something new.
Hell yeah, good for him. Salinger’s turning over under the rye for not thinking of it first. Personally, I never minded flairs, although $598 is a little steep.