Categorized | News

It’s Not That Easy

So just in case you didn’t already know this, the Associated Press comes along with an article about Julie Powell and how most bloggers will never achieve that kind of success.

It’s easy to look at the attention being focused on the film Julie & Julia and to assume that millions are going to flock to blogging in an effort to duplicate that meteoric rise. But my question is this:

Is there anyone out there who is not already blogging? Surely there can’t be that many people who would be seduced by Powell’s success.

  • Kathy

    This is a really late reply, but I wanted to add some background. I ran across Julie’s blog about a million years ago — literally, right around the time the tech bubble burst, if anyone even remembers that “crisis” (it came right on the heels of the Y2K “Doomsday”). Blogging was a brand new art and it was really easy to stand out by, say, doing something besides describing your lunch. These days, you would have to write like [your-favorite-successful-author] and have serious contacts in the media or publishing industry to have more than a remote chance of getting noticed. That’s not to say you shouldn’t try — but you’ have to approach it like a full-out business launch, and develop a serious PR and marketing plan as well as excellent content. To put that in perspective, my brother in law had a popular website back in 1997 or so — it was a few pages of handy links (like weather and major newspapers) and a bunch of animal photos (a virtual safari). I’m not kidding. By the time personal blogs became popular, media companies were already spinning of very well financed machines, like iVillage or Salon. After that it was the Quirky Olympics. I haven no real sense of what gets noticed today, except for niche book sales.