Motoko Rich writes Product Placement Deals Make Leap From Film to Books in today’s New York Times. We’ve grown accustomed to seeing brand names in movies and on television shows, but now, it seems the trend is moving to literature. As I sit here, casually enjoying the fine caffeinated rush of my Mt. Dew, typing on my comfortable Dell computer keyboard, and enjoying the way these Sennheiser HD590 headphones block out the annoying chirping birds outside my window, I must admit that I find Rich’s article fascinating.
I had my first Red Stripe shortly after reading The Firm. I could just imagine myself on the beach taking gulps from the little brown bottle of rum based beer.
It is so hard to make a living in writing you can see how this can happen. Maybe they can remake the classics. Moby Dick on a Chris Craft or Gone with the Wind brought to you by Aunt Jemema Pancake Mix.